VIRTUAL WORKSHOP:

New Strategies and Tactics to Keep Your Remote Workforce Engaged

Tuesday, April 27
1-4 p.m. ET

#RaganDigital

More than a year into the COVID-19 crisis, internal communicators continue to grapple with supporting employees and enhancing engagement in the current remote workforce landscape. Many organizations, including Twitter, Spotify and Salesforce, have announced permanent work-from-home policies and strategies. Even for organizations looking forward to a "return to the office," it's become clear that the workplace landscape has forever changed. So, too, has the playbook.

Join Ragan and your industry peers for a must-attend virtual workshop on Tuesday, April 27 that will equip you with the ideas, tools and game plan to improve your communication with a diverse and dispered workforce. This three-hour course will provide you with the smartest and most practical ideas to help you engage with employees, despite being apart.

We've lined up speakers to address the most salient challenges faced by internal communications—from Zoom fatigue to employee burnout, from DEI efforts that make a difference to communicating a purpose.

These are big responsibilities and challenges, and the internal communicator must come armed with the proper tools and strategies to meet them head-on. Join us on April 27 as we listen to experts who are tapping into the top trends and data-driven strategies needed to create remote workforce engagement strategies that connect, inspire and drive both meaning and ROI.

Top takeaways:

  • How to become more fluent in the language of employee recognition and positive feedback
  • How you can help managers, executives and other leaders throughout your organization better connect with employees and lead them through the future of remote working
  • Ways to overcome content fatigue and confusion to reach employees with the information they need
  • Tools and strategies to solicit and integrate employee feedback to create diverse, inclusive workplace cultures
  • How to strengthen your remote workforce strategies across budgets and resources
  • Ways to approach remote workplace strategies with a data-informed, researched-backed approach
  • Ideas for boosting employee engagement and connecting team members to one another—even across remote and global teams
  • Signs of employee burnout—and ways to help your workforce cope
  • New avenues to identifying diverse and hard-to-find talent
  • How to measure and report employee engagement to executives to show digital workplace ROI—and gain additional buy-in
  • How to connect employees to leaders for greater transparency, especially during times of crisis and change


As a workshop attendee, you'll also receive:
  • Heifer International's Internal Facilitator Guide to Employee Engagement
  • LaSalle Network's Remote Manager Index
  • Edelman's Dispelling Myths of Recruiting Top Diverse Talent Report
  • AMEC's Integrated Evaluation Framework
Don't miss this unique opportunity!

AGENDA

AGENDA
1-1:35 p.m. ET
Overcoming Remote or Dispersed Workforce Challenges in 2021 and Beyond

As we continue to grapple with unprecedented crises and turbulence from COVID-19, racial equality and social justice protests, economic instability, and mis- and disinformation, internal communicators and employee engagement pros must rise to meet employees' shifting behaviors—or risk losing trust, eroding company culture, and losing top talent. In this session, you'll learn why it's crucial for organizations across industries to embrace technologies and strategies to support remote employee across backgrounds, roles and more—and how you can start engaging with your workforce today.

You'll learn:

  • How to gather and use employee insights alongside metrics that highlight top trends
  • Ways to implement tools, technologies and strategies to better showcase content that is engaging to employees and creates repeatable behaviors
  • Steps for strengthening and boosting your employer brand—and why that's crucial for remote employee engagement
  • How to establish or strengthen your remote workforce strategies across budgets and resources
Vice President of Global Communications
ADM (Archer Daniels Midland Co.)
Read bio
1:35-1:40 p.m. ET
Break
1:40-2:10 p.m. ET
Building a Digital Workplace to Match the Employee Journey

Remote and global workforces can pose many challenges for communicators seeking to get across crucial information and organizational changes, especially during times of crisis. An effective strategy must match employee's journeys, too, to overcome feelings of isolation and separation from the larger workforce.

Chelsey Louzeiro, Internal Communications Officer and Digital Workplace Manager for Heifer International, will share how her organization overcomes these challenges with effective communications strategies and technologies to deliver news, connect team members and foster collaboration and engagement. She'll also share lessons learned and takeaways for building a digital workplace that can help you establish both top-down and bottom-up communications where employees are connected, recognized and thriving.

You'll learn:

  • How to overcome content fatigue and confusion to reach employees with the information they need
  • Ways to elicit and integrate employee feedback across channels and teams
  • Ideas for boosting employee engagement and connecting team members to one another—even across remote and global teams
  • How to connect employees to leaders for greater transparency, especially during times of crisis and change
Internal Communications Officer and Digital Workplace Manager
Heifer International
Read bio
2:10-2:15 p.m. ET
Break
2:15-2:45 p.m. ET
Measuring Employee Engagement and Creating Insights-Driven Remote Workplace Strategies

Creating effective digital workspaces that support and cater to the employee experience, especially in the current remote workplace reality, means internal and employee communicators must wear the data scientist hat. Finding ways to tap into your employees' shifting behaviors, needs and desires is crucial for boosting engagement, cutting down on stress and burnout, and better facilitating executive and manager communications that drive employee happiness and productivity.

In this session, discover ways you can create insights-driven strategies and measure your workforce efforts and campaigns—along with employees' behaviors—for greater success.

You'll learn:

  • Top strategies and tools for measuring engagement across digital workspaces
  • Ways to gather and effectively integrate employee feedback into effective strategies for remote and hybrid teams
  • How to measure and report employee engagement to executives to show digital workplace ROI—and gain additional buy-in
  • How to approach remote workplace strategies with a data-informed, researched-backed approach
VP, Group Manager, Analytics
Ketchum
Read bio
2:45-2:55 p.m.
Break
2:55-3:25 p.m. ET
PANEL
Powering Employee Engagement with DE&I Initiatives that Matter

Thriving workplaces lean on diverse, equitable and inclusive cultures that are backed by meaningful and impactful efforts in which employees are heard and valued. That's even more important in remote workforces, as employees struggle to stay engaged, connected and dialed into your organization's mission and vision.

In this panel with Rachel Piece Burnside, Manager of Diversity, Equity and Inclusion for Favor Delivery, and Alexa Heinrich, Social Media Manager for St. Petersburg College, you'll learn crucial employee engagement elements and considerations for people across experiences and backgrounds, along with ideas and takeaways for integrating more meaningful and purpose-driven initiatives that help employees feel connected to each other, your organization and its values.

You'll learn:

  • Ways to harness inclusive writing and content strategies to reach and resonate employees across backgrounds and experiences
  • How DE&I initiatives and purpose-driven communications can enhance remote workforce engagement strategies—and what you can do to start today
  • Tools and strategies to solicit and integrate employee feedback to create diverse, inclusive workplace cultures
  • Important DE&I considerations for remote teams—and ways ERGs and other offerings can help better connect your employees and leadership
VP, Justice, Equity, Diversity and Inclusion (JEDI) Leader
Porter Novelli
Read bio
Manager of Diversity, Equity and Inclusion
Favor Delivery
Read bio
Social Media Manager
St. Petersburg College
Read bio
3:25-3:55 p.m. ET
The Future of the Digital Workplace: How to Lead and Succeed Remotely

Navigating the complex issues of remote and hybrid workforces through establishing digital workplaces and employee-focused communications are crucial for organizations to maintain trust and retain top talent through COVID-19 and beyond. Yet, many organizations are still grappling with establishing long-term strategies for the future. Turn from short-term fixes to established programs that can foster an outstanding company culture, productivity and more.

Jessica Schaeffer, Vice President of Marketing and Communications at LaSalle Network, a national staffing, recruiting and culture firm, will share how you can break out of ineffective—and potentially destructive—workplace ruts, and instead establish long-term strategies that support, motivate and lead your employees to success within connected and engaged remote teams.

You'll learn:

  • Ways to challenge your employees in remote environments to help overcome feelings of stagnation, boredom and isolation
  • How to become more fluent in the language of employee recognition and positive feedback
  • Signs of employee burnout—and what you can do to help your workforce avoid this growing issue
  • How you can help managers, executives and other leaders throughout your organization better connect with employees and lead them through the future of remote working
Vice President of Marketing and Communications
LaSalle Network
Read bio
3:55-4 p.m. E.T.
Five in Five

Get the top 5 take-aways from the day in 5 minutes.

Justin Joffe
Manager, Strategic Programming
Ragan Communications
Read bio

PRESENTERS

Internal Communications Officer and Digital Workplace Manager
Heifer International
Read bio
Vice President of Marketing and Communications
LaSalle Network
Read bio
Manager of Diversity, Equity and Inclusion
Favor Delivery
Read bio
Social Media Manager
St. Petersburg College
Read bio
MODERATOR

Manager, Strategic Programming
Ragan Communications
Read bio

Top reasons to attend this virtual summit

  • You'll receive all presentations and handouts.
  • You'll get access to an on-demand recording of the event for twelve months.
  • You're guaranteed extensive, how-to instruction you can use immediately.
  • You can attend this immersive summit without having to leave your desk.

WHO SHOULD ATTEND?

If you work in:

Internal Communications • Employee Engagement • HR Communications • Corporate Culture • Intranet Management • Diversity, Equity and Inclusion • Digital Communications • Executive Communications

REGISTER NOW

PRICING
Register for this can't-miss workshop today.
Early Bird Rates
(until 04/13/21)
Regular Rates
Registration $600 $675
Ragan Insider Registration $500 $575
Nonprofit Registration $450 $525

Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or cservice@ragan.com

For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.

Please visit our FAQ

FAQ

Cancellation Policy: Fees are non-refundable. Substitutions will be accepted up to 7 days prior to the event for another virtual event of equal value.

PRESENTED BY:

Ragan