Media Kit

Reach the Decision Makers in HR, Wellness & Comms Worldwide!

Your brand and our audience: A winning combination.

Ragan’s Workplace Wellness Insider provides leading wellness, HR and internal communications professionals a trusted resource to help them navigate the increasingly critical role of managing employees’ wellbeing. Partner with Ragan on an integrated campaign to reach them as they look for services and products to make their jobs easier.

Packed with market research, case studies, and news and developments around corporate wellness initiatives, Ragan’s Workplace Wellness Insider includes a website, a weekly newsletter, webinars, awards programs and more.

Secure your program today by contacting Hannah Lavelle at

Reach a Highly Engaged Audience

The Workplace Wellness Insider reaches more than 75,000 professionals across the HR, wellness and communications disciplines and in hundreds of vertical markets.

Job Titles for Ragan's Workplace Wellness

    Titles include:

  • Wellness Director
  • CHRO
  • VP, Human Resources
  • Human Resources Manager
  • Diversity & Inclusion Manager
  • Benefits Manager
  • Manager of Organizational Development
  • Communications Director
  • Communications Manager
  • Chief People Officer
  • Chief Culture Officer
  • Employee Coach
  • Total Rewards Manager
  • Finance Director/CFO
Workplace Wellness Insider's Areas of Focus



Webinar sponsorship: A 60-minute webcast presented by sponsor and free for attendees. The Ragan team will collaborate on content, speakers and handle all marketing and logistics. Excellent lead generation and thought leadership opportunity. Webinar will be marketed to entire Ragan network – the Workplace Wellness Insider, Ragan and PR Daily audiences. Rate: $8,000.


Ragan’s Content Studio will provide you with soup-to-nuts editorial programs that engage our readers and help you attract customers.

Banner advertising: Rotating banner ad on Workplace Wellness Insider and reaching more than 150,000 professionals. Rate: $2,100/month.

Sponsored articles: Provide an article or our staff write one for you, and we’ll post and promote it on and Content will appear on the homepages and relevant sections and promoted 1x via weekly eletter. Rates: $1,000 per article provided to us; $2,000 for 600-word article written by our editorial team.

Email blasts: Send a dedicated email to 40,000 HR, wellness and communications professionals; open rate between 10-20%. Rates start at $4,500.

Eletter advertising: Advertise in our weekly Workplace Wellness Insider eletter, reaching 50,000 professionals. Rate: $1,200/week.

White papers/ebooks: Collaborate with us on a white paper or eBook – we’ll do all the work. Or, let us distribute your white paper to our audience. Rates:

  • White paper/eBook written by our team and distributed to Ragan audience for lead gen: $6,500 for 7-10-page report.
  • Distribution of your existing whitepaper to Ragan audience for lead gen: $4,000


Deep-Dive Research: Partner with Workplace Wellness on a benchmark survey or other comprehensive research to help you identify product features and potential launches. We’ll do all the work including the analysis and creation of the report. Rates vary depending on scope of research.

Co-branded Survey: Partner with Workplace Wellness Insider on exclusive survey to our audience, resulting in editorial piece and quality leads. Survey will be on hot topic agreed upon by both parties and marketed 2-3x via email, social and Web. You co-own the survey results, too! Rate: $7,500. Add-on Special Report/ White paper based on survey findings: $2,500.


Roundtable sponsorship: 1-hour working group session with communications and corporate wellness leaders who are decisionmakers.  The Ragan team will collaborate with you on the agenda and discussion topics. Rate: $8,500 for virtual roundtable.


Sponsor a Workplace Wellness Insider awards program and align with excellence. Your logo will appear on all marketing related to calls for entries; banner ad on awards page; branding on winner profile pages; mention in press releases; branding during awards event. Sponsors will also receive the list of award entrants with contact information. Rate: $6,000

Upcoming Awards Programs:

  • Top Women in Wellness & HR – Deadline: July 22. Marketing for the Awards Program will start 8-12 weeks before the deadline.
  • Workplace Wellness Awards – Deadline: Nov. 4. Marketing for the Awards Program will start 8-12 weeks before the deadline.


Ragan brings together the most influential HR, wellness and communications leaders and an audience hungry to learn, connect and work with solution providers. Sponsor one of our workshops and conferences which offer branding, lead generation and thought leadership opportunities. Rates start at $4,250.

Upcoming Events:

  • August – Ragan’s Workplace Wellness Conference – August 16-17 at the Hyatt Regency in Chicago


At Ragan’s Workplace Wellness Insider, we view you as a partner. We take a consultative approach and make sure we understand your needs and goals, providing you with ideas and timelines to ensure that your sponsorship program creates a positive outcome.

Contact Hannah Lavelle at for more information on a specific opportunity or event.