Media Kit

Reach Our Wellness Community

Your brand and our audience: A winning combination.

Ragan’s Workplace Wellness Insider provides wellness, HR and internal communications directors and managers a trusted resource to help them navigate the increasingly critical role of managing employees’ wellbeing. Partner with Ragan on an integrated campaign to reach key decisionmakers looking for wellness services and products. Our integrated packages allows you to reach your prospects at all stages of the buying process, from awareness to engagement to closing the sale.

Packed with market research, case studies, and news and developments around wellness initiatives, the Workplace Wellness Insider includes a subscription Web site, a weekly newsletter, webinars, awards programs, career opportunities and more. Secure your program today! Contact Hannah Lavelle at or 312-960-4628.

Reach a Highly Engaged Audience

The Workplace Wellness Insider reaches more than 75,000 professionals across the HR, wellness and communications disciplines and in hundreds of vertical markets.

    Titles include:

  • Wellness Director
  • CHRO
  • VP, Human Resources
  • Human Resources Manager
  • Diversity & Inclusion Manager
  • Benefits Manager
  • Manager of Organizational Development
  • Communications Director
  • Communications Manager
  • Chief People Officer
  • Chief Culture Officer
  • Employee Coach
  • Marketing Manager
  • Marketing Director
  • Finance Director/CFO



Webinar sponsorship: A 60-minute webcast presented by sponsor and free for attendees. The Ragan team will collaborate on content, speakers and handle all marketing and logistics. Excellent lead generation and thought leadership opportunity. Webinar will be marketed to entire Ragan network – both Workplace Wellness Insider, Ragan and PR Daily audiences. Rate: $8,000 per webinar or $21,000 for a 3-pack.


Banner advertising: Rotating banner ad on Workplace Wellness Insider and reaching more than 150,000 professionals. Rate: $2,100/month.

Sponsored articles on Web site: Publish your article or have our staff write one for you and we’ll post and promote it on Workplace Wellness Insider and Content will appear on home page and relevant sections and promoted 2x via weekly eletter. Rates: $750 per article provided to us; $1,200 for 700-word article written by our editorial team.

Email blasts: Send a dedicated email to 50,000 wellness and communications professionals; open rate between 9-15%. Rates start at $4,500.

Eletter advertising: Advertise in our weekly Workplace Wellness Insider eletter, reaching 50,000 professionals. Rate: $1,200/week.


Deep-Dive Research: Partner with Workplace Wellness on a benchmark survey or other comprehensive research to help you identify product features and potential launches. We’ll do all the work including the analysis and creation of the report. Rates vary depending on scope of research.

White papers/ebooks: Collaborate with us on a report or white paper – we’ll do all the work. Or, let us distribute your report to our audience. Rates: White paper/report written by our team and marketed to Wellness audience: $5,500 for 10-page report. Distribution of existing report: Emailed to Wellness database and posted on Wellness and Ragan sites: $3,500.

Co-branded Survey: Partner with Workplace Wellness Insider on exclusive survey to our audience, resulting in editorial piece and quality leads. Survey will be on hot topic agreed upon by both parties and marketed 2-3x via email, social and Web. You co-own the survey results, too! Rate: $7,500. Add-on Special Report/ White paper based on survey findings: Extra $2,500.


Roundtable sponsorship: 1-hour working group session with communications and corporate wellness leaders who are decisionmakers.  The Ragan team will collaborate with you on the agenda and discussion topics. Rate: $8,500 for virtual roundtable.


Awards Sponsorship: Sponsor the inaugural year for the Workplace Wellness Awards. Logo on all marketing related to call for entries; provision of entrant list; branding on winner profile pages; mention in press releases; sponsorship/branding during awards event in 2021 (date TBD). Rate: $6,000.


Sponsor one of our 2021 Wellness workshops and conferences, offering branding, lead-gen and thought leadership. Rates start at $4,250.


At Ragan’s Workplace Wellness Insider, we view you as a partner. We take a consultative approach and make sure we understand your needs and goals, providing you with ideas and timelines to ensure that your sponsorship program creates a positive outcome.

Contact Hannah Lavelle at or 312-960-4628.