Tamra Knepfer

Founder and President - Metabrands

Tamra Knepfer is the founder and president of Metabrands, an agency that helps usher brands into the metaverse. With services ranging from strategic planning to execution, across virtual events, gaming and virtual worlds, NFTs, virtual products and more, the agency’s fast-growing roster of clients includes Publicis Group, Target and Timex, among many others. Metabrands is an extension of TK Brand Group LLC, a licensing and influencer marketing agency that Tamra founded in 2010, with clients including Microsoft/Nokia, Comcast, NBCUniversal, Disney, Sony and WaveXR, a company that produces live, interactive virtual concerts. While overseeing brand partnerships for WaveXR, Tamra created breakthrough virtual product integrations and marketing partnerships with brands including ASICs, Crocs, HyperX, People Magazine, St. Jude’s Children’s Hospital and more. Tamra’s career began at The Walt Disney Company, where she managed marketing and licensing programs for Disney Consumer Products. Following Disney, Tamra held various senior-level roles working with other major brands, including Sesame Workshop, American Greetings, Rodale, Iconix Brand Group/Peanuts Worldwide and Branded Entertainment Network (BEN), a brand licensing and product integration company that is privately-owned by Bill Gates.