James Barrett is a freelance travel and lifestyle journalist (Cosmo, Popsugar, Country Living, Delish and more
) who started his free weekly newsletter Jimmy Rox
in the fall. The newsletter just passed 1,000 subscribers. Instead of using Substack, he created his own website and distributes through Flodesk
. He covers "honest travel and shower thoughts," which align with stories he's covered on the editorial side but allow him to develop my own brand voice and not chase SEO and trending topics.