We asked communicators in the 2021 Communications Benchmark Report what changes they anticipate will occur over the next three-to-five years. Turns out they were spot on, at least so far.
Comms pros mostly do their planning on a quarterly or monthly basis, leaving room for tweaks and adjustments more frequently, according to the 2021 Communications Benchmark Report.
Comms pros have also gained a seat at the table in strategic decision making, and that the major obstacle to effective leadership communications is no longer access, according to the 2021 Communications Benchmark Report.
Strengthened relationships with other departments has helped comms pros engage with the workforce and deploy cascade-method messaging, according to the 2021 Communications Benchmark Report.
A comprehensive list in Ragan’s 2021 Communications Benchmark Report reveals an extensive to-do list that includes many items that emerged from the shocks of 2020.
Lots of things are important, but an increase in budget would be best spent on increasing staff size, according to the 2021 Communications Benchmark Report.
Ragan’s exclusive Communications Leadership Council Benchmark Report is both a snapshot of the discipline and a roadmap for moving forward.
We want to learn more about whether you have a hybrid approach, how you’re messaging your strategies, and how you know your workforce’s own preferences.