We asked communicators in the 2021 Communications Benchmark Report about their DE&I goals and priorities. One strong focus: Town Halls and CEO chats.
Ragan Research
A comprehensive look at likely changes in communications
We asked communicators in the 2021 Communications Benchmark Report what changes they anticipate will occur over the next three-to-five years. Turns out they were spot on, at least so far.
Planning and carrying out communications strategies
Comms pros mostly do their planning on a quarterly or monthly basis, leaving room for tweaks and adjustments more frequently, according to the 2021 Communications Benchmark Report.
Communicators report greater access to the C-suite
Comms pros have also gained a seat at the table in strategic decision making, and that the major obstacle to effective leadership communications is no longer access, according to the 2021 Communications Benchmark Report.
Communicators view managers as an essential link in messaging efforts
Strengthened relationships with other departments has helped comms pros engage with the workforce and deploy cascade-method messaging, according to the 2021 Communications Benchmark Report.
DE&I and communicating with remote workers are among top comms priorities for the next several years
A comprehensive list in Ragan’s 2021 Communications Benchmark Report reveals an extensive to-do list that includes many items that emerged from the shocks of 2020.
When it comes to a budget wish list, communicators have one overwhelming priority
Lots of things are important, but an increase in budget would be best spent on increasing staff size, according to the 2021 Communications Benchmark Report.
Communicators are measuring their work more frequently, and using the data more strategically
Ragan’s exclusive Communications Leadership Council Benchmark Report is both a snapshot of the discipline and a roadmap for moving forward.
Tell us about your return-to-office planning for 2021
We want to learn more about whether you have a hybrid approach, how you’re messaging your strategies, and how you know your workforce’s own preferences.