Tell us about a campaign you championed that affected change for a cause, initiative, organization or program that your company felt very strongly about. What were you hoping to achieve? What were the results? Don’t forget to share examples.
Did you need to generate buzz for a new release, sale or automotive technology? We want to see the campaign you put together. Whether you’re championing a luxury model or a minivan, share the goals of your campaign, the channels you used and the impressive results.
Tell us about your product or service and the audience you were hoping to get out in front of. How did you target businesses that could benefit from yours? We want to see the campaign you created and how it strengthened the new and established relationships you’ve built in your industry. Please include examples and results.
Your campaign looks amazing, but did it deliver amazing results? Tell us how you spoke on behalf of a new or established beauty, lifestyle or fashion brand. Standout campaigns are those that champion diversity and communicate creatively. Share your goals and vision, show us the campaign and include results and metrics.
We’re looking for organizations with talented storytellers who published engaging narratives that earned incredible engagement. Your stories set you apart from the pack, and we want to see how you delivered captivating content to the masses. Include and samples, links or other materials that showcase your work.
Whether you built your brand from scratch or revamped it this past year, we want to hear about it. Explain how you crafted your new identity and marketed your brand to stand out among your competitors. Share stats that prove your branding or rebranding was a success. If this is a rebrand, please share before-and-after samples and let us know the strategy behind your change.
How did you raise awareness, spread vital information or rally people to act for a good cause? Show us how you've promoted your cause with clever, passionate and engaging PR. Did you rely on traditional tactics such as PSAs and op-eds? Did you start a virtual firestorm with hashtags or viral video? Tell us how you did it.
We want to hear about your campaigns that engaged a specific community. What were your goals? Which tactics proved most beneficial? Don’t forget to share results.
How did you take a community service initiative from idea to reality? Did you create a campaign to bring awareness to a community in need? We want to see everything you produced: social media content, newspaper and magazine ads, white papers, op-eds, radio and TV advertising, direct mailings—all of it. Don't forget results.
What stories did you tell on behalf of your brand? We want to see what you wrote, edited, shot or published. Share work that skillfully wove your organization’s narrative into tales of customer or staff experiences. We love stories that subtly proved your subject matter experts were the industry leaders. What were the goals of your campaign or project? What were the results? Don’t forget to include a link and screenshots of your work.
We want to see how you delivered stellar messaging to all stakeholders—both internally and externally—and built your organization’s identity and brand. What channels did you use? What was the overall goal of the campaign? How did you achieve success? Share the details with us.
Is your organization a steward of the environment? Is giving back to the local or global community an important part of your business or philanthropic model? Do you show innovative, unusual ways of caring for your employees’ well-being, or lend your voice (or financial support) to a worthy cause? What have you done to spread this message and improve your organization’s or client's reputation? Send us the response and feedback.
The pandemic has changed everything—and you likely had to change your approach to respond to a global pandemic. What innovations did you make or new initiatives did you create? Tell us how you reached your audiences safely in what was unchartered global territory.
How did you confront and power through a crisis this past year (other than Covid-19)? Tell us what your strategy was for getting your message to the right audience in a timely and tactful manner.
You created a campaign or initiative that promoted diversity, equity and inclusion. What were the goals? How did you use your communications platform to combat discrimination against the marginalized group(s) you were supporting?
Knowledge is power, and your campaign was undeniably powerful. Share the PR work you created on behalf of educational institutions, school districts, educational software or e-learning organizations, associations and more. How did you get people excited about learning?
We want to hear about the organizations that employees love to work for. How did you attract new employees, while engaging and retaining your current workforce? We want to hear how you delivered messaging about what makes your organization a great place to work.
Tell us how you communicated your organization’s environmental, social and governance efforts. How did you engage stakeholders? What information did you provide? We want to know what your organization is doing in the areas of sustainability and societal impact—and how you delivered these results.
How did you get the word out and build excitement for your event? How was your plan creative and effective? What tools did you use to execute: social media or traditional communications? Don’t forget to send samples of your work and show us pictures of your exciting soirée.
How did you make communication on behalf of a financial services or utilities brand interesting and fun? We’re looking for unique campaigns that set your brand apart as a leader in your industry.
We’re hungry for fresh, exciting food and beverage campaigns. Are you promoting a new health food or an established, beloved brand? Tell us how you developed a PR campaign that stood out in the crowded food and beverage space.
Your message reached audiences far and wide. We want to know how you gained the momentum to take your brand international. How does your message cross geographical boundaries? How do you make your message relevant and interesting where you live and useful to those across oceans? What was your story? Where did it travel?
We want to know about your communications efforts that helped you communicate with governmental publics. How did you communicate with government and legislators to influence change at the local, regional, national or global level?
Partnering with the right celebrity or influencer can make a huge difference in a campaign. How did you find the best fit for your product or service? Who was the influencer of choice for your goals? What did you hope to achieve? Share what made your campaign a success.
How did you engage and educate your shareholders and investors? What was the goal of your campaign? What results did it yield? We want all the details.
Your impeccable marketing savvy led to incredible success for your campaign. We want to hear how you delivered an award-worthy marketing performance. What was your strategy? Which tactics did you employ? What channels did you use to deliver your messaging? Don’t forget to include your goals, execution and success metrics.
As PR moves away from traditional press releases, reporters are getting bombarded with more creative email and multimedia pitches than ever before. Did your organization create a pitch that got major attention? What made your pitch irresistible? Dazzle us.
Tell us about your campaign working with media that helped deliver engaging messaging about your organization's mission, policies or practices. We want to hear about the mutually beneficial relationships with journalists and how you provided them with a steady stream of story ideas or sources.
Tell us about your campaign or project that was delivered especially to engage a particular cultural group. Who were you aiming to engage? What channels did you use? What were the results? We want to hear all about it.
We want to hear about creative, innovative nonprofit communications campaigns that helped promote your important cause or organization. We want to see comprehensive PR campaigns that drove traffic to your website, inspired people to engage with you on social media, drove major fundraising initiatives or turned your supporters into your biggest advocates.
You or your client created original research and the results were highly beneficial. Did you share it with the public? Did this help position your organization, its leaders or your clients as an authority on the topic? Share with us your original research and the results.
How did you pull together a PR campaign with little to no budget? Tell us how you got your brand’s or client’s message tons of attention for less than $5,000. Don’t forget to include your goals, execution and success metrics.
How did your PR efforts influence public policy or educate policy-makers about issues? We’re looking for strong public affairs campaigns that delivered results.
Tell us about your campaign that helped raise awareness for particular societal issues or concerns. What issues or concerns were you aiming to address? How did you advance public education? What were the results.
Your organization withstood the initial crisis, but the work wasn’t finished. Share with us how you repaired your leaders’, organization’s or brand’s reputation in the aftermath. Which tactics did you employ? What was the overall strategy?
Tell us about your campaign that aimed to bring justice in terms of the distribution of wealth, opportunities or privilege. How did you engage and educate audiences? We want to hear about how your powerful and influential campaign.
How did you bring all the pieces together for your best social media campaign from this past year? More than just an improved Facebook newsfeed page or an Instagram or Twitter account, we want to see how you executed a cohesive campaign across several online channels. We'll be looking for deliberate strategy, great content and results.
Your campaign was a breath of fresh air. You communicated on behalf of sports or outdoor brands to show off new gear, position a team or athlete favorably or execute an interactive event. Did you inspire people to get moving? Was your partnership with a sports star a social media success? Share your plan and how you pulled it off.
Tell us about the captivating stories told through your campaign. What mediums did you use? Which channels helped you tell your stories? What story were you trying to tell? We're looking for engaging narrative campaigns that delivered results.
Is your tech brand-new or a household name? In either case, we want to know about the PR campaigns you’ve put together to attract new users, local and national news media and social media followers. Include your goals, strategy, execution and metrics.
You positioned your executives or organization as industry experts with an impressive thought leadership campaign. How did you humanize executives and deliver engaging, powerful messaging with meaningful takeaways for your audience? Tell us about the problem this campaign sought to solve. Were you recovering from a crisis? Looking to contribute to a larger, cultural discussion? Rebranding your organization and hoping to stand out from competitors? Tell us what constitutes expertise in your industry and how you were able to share that with your audience. Don’t forget to include details about your strategy, execution and results.
Whether you’re dedicated to providing travelers with a luxurious, thrilling or relaxing experience, the story you tell matters. Share the hospitality, travel or tourism campaigns that showed potential guests what they would experience if they were to book with you. Tell us about the goals of your campaign, its execution and the feedback you received from guests or fans on social media.
Numbers don’t lie, and you built a campaign around metrics that led to success. How did you use data to tailor your campaign? How did you decide which metrics were important? What obstacles did you have to overcome? Share the results that proved your success.
You told stunning visual stories—and we want to hear about them. Share your video campaigns that engaged audiences and kept viewers glued to their screens. What were the goals of your campaign? On which channels were these videos delivered? Tell us about your captivating video campaign.
Did you create something that was so funny, memorable or relatable that it just begged to be shared? Did you create a client video knowing it had potential to gather views by the hundreds of thousands from around the world, or did you shoot a short piece hoping to get a few hundred nibbles from knowledgeable industry influencers? Lay out your plan, campaign and results.
The best annual reports reveal the heart and soul of the organization while imparting key information to stakeholders. Show us how your annual report conveyed the spirit of your culture and workplace to employees, investors and the public. What creative methods did you employ to achieve your success?
Tell us what makes your blog original, insightful and inspiring. Please show us its reach and give examples of its reputation and authority in your industry. Include a statistical analysis if possible. Please include links to the blog you created for your organization or client and share a minimum of three posts.
Many organizations are trimming budgets by relying on electronic publications. Share your digital publications, either in file format or hosted online. Be sure to let us know your goals, strategy, execution and results.
Did your newsletter captivate audiences? Did it showcase feature interviews, profiles or sections? Who or what was the subject? What was the message and goal? What was the response? Share the content that earned engagement.
Show us how your organization has changed its online newsroom to attract reporters, bloggers, researchers and the public. Does your newsroom tell interesting, vital stories about your organization? If possible, use online analytics to prove your newsroom gets lots of traffic. Anecdotal evidence of increased use is also acceptable—and welcome. Please include a link or multiple screenshots with your entry.
Your podcast engaged audiences and kept them coming back for more. What is the podcast about? Do you offer insider scoops, book engaging guests or ask thought-provoking questions? Share the details, including your strategy and any metrics that prove your success.
We’re looking for impressive press releases that delivered important news about your organization or client. How did you engage busy audiences? What was the purpose of your press release? What opportunities did this lead to? Tell us all about your masterful press release.
For all the perks of digital, there’s still much to be said for a great print publication. From magazines and reports to pamphlets, brochures and media kits, share with us your best print publications. Tell us what makes them so great, and be sure to include results and feedback.
Does your website for your client or organization make you swell with pride? Send us the link and support your case for its blow-your-socks-off greatness. We'll be looking at design, presentation, content and simple, clear navigation. If this is a relaunch, please include documentation (numerous screen shots) of the previous site, and show us before-and-after results side by side.
Share the compelling story of a patient’s experience at your hospital, an educational take on studies and scientific breakthroughs or how you shared important information about your organization. Submit op-eds, print or digital feature stories or blog posts. We want to see content that was well written and widely shared.
Why is your organization’s blog a go-to place for information about your industry? Does it tell the stories of your employees, executives and patients? Tell us about your blog’s reach and how you’ve established a reputation as a trusted authority in the health care industry. Share links to at least three blog posts and include blog metrics.
We want to see how you crafted content that told your organization’s story with subtlety. Tell us about your brand journalism that was beneficial to audiences while also branding your organization as a leading health care provider.
Tell us your big-picture storytelling strategy and how you executed it. How did you create social media content, articles, video and more that provided valuable information to your audience? What were the goals of your campaign or project? What were the results? Don’t forget to include a link to and screenshots of your work.
Tell us how your health care organization or client engaged audiences and stay connected with them amid the pandemic. Health care organizations told powerful stories and have played an important role in delivering essential information during the Covid-19 pandemic, and we want to hear about it.
Tell us how you created a marketing campaign for your wellness initiative, health care institution, health related cause or study. How did you build awareness around the great work you’re doing? We want to see comprehensive marketing campaigns and innovative ideas. Share your strategy for targeting your audience across multiple channels. Don’t forget to share your results.
Did your newsletter captivate your health care audiences? Did it showcase feature interviews, profiles or sections with health care experts? Who or what were the health care subjects your covered? What was the message and goal? What was the response? Share the content that earned engagement.
Consumer stories are incredibly important for understanding where your organization’s reputation stands. When patients are your consumers, you have a great opportunity to tell incredible stories. What opportunities do patients have to share about their experience under your care? How have they helped to build credibility around your mission, staff and history? Share the method you used to gather this information, your vehicles of choice to showcase the story and show us the results.
How did you use audio to share important health information? Do your hosts discuss health-related news stories? Do they interview experts in the health and wellness industry? Tell us why your podcast is the perfect vehicle for any and all of these topics. Don’t forget to include results.
You’re in the business of building buzz, and your campaign has everyone talking. Share the public relations or media relations campaigns that got your health-related organization, product or executive noticed. Did you arrange an on-camera interview with your local news station to highlight the work your organization is doing? Did you partner with influencers to help drive your message to your target audience? Tell us your innovative idea and share the results.
Share your captivating digital or print publications. We want to see a stunning display of creative images and informative, engaging content. Do you have a digital or print brochure, pamphlet or report to show off? Submit those. Show and tell us what makes them so great, and be sure to include results and feedback. Your qualifying publication can be distributed internally or externally.
Social media is one of the most powerful ways to connect with your audience. How did you build a campaign that strengthened this connection and increased brand awareness? Share cohesive campaigns that saw success across multiple platforms. We want to see great content that drove big results.
In order to position your hospital, medical facility or organization as the best in the business, you created a thought leadership campaign. Tell us how you selected your thought leader(s). Was he or she a successful orthopedic surgeon, a hospital executive with a passion for public speaking or a nonprofit leader with a personal connection to the organization’s mission? How did you build your campaign around this person’s strengths? What differentiated them from others in the field? Don’t forget to share results.
Did you use video to appeal to your audience? Share your digital and TV ads, content marketing videos, testimonials, media reels, facility tours, interviews and more. Tell us the story behind the video and what you hoped to accomplish with its creation. Don’t forget to share metrics.
Tell us about your impressive PR and marketing campaign. What did you create on behalf of your hospital, client or agency? What were your objectives for this campaign and how did you exceed them? Our judges will look at everything from your mission and goals to your strategy and tactics. Tell us. Show us. We want to see aspirations, intentions and results.