Was your organization behind communications campaigns, programs and initiatives that made the world safer, healthier, more equitable and sustainable?
Ragan’s CSR & Diversity Awards will recognize the work that is positively impacting our communities, whether internally, locally or globally. Show us how corporate social responsibility, environmental, social and governance and diversity, equity and inclusion are woven into the fabric of your mission and values.
As you are leading the charge on diversity, organizational transparency and social good, we want to see how you developed, promoted, executed and told stories about those efforts and how they’ve made a difference for your organization—and beyond.
This awards program will recognize the hard work you and your team put into the immensely important challenge of promoting a more diverse, equitable and inclusive workplace culture. The Awards will recognize the campaigns, commitments, initiatives and people that were instrumental in ensuring your organization is a welcoming place for all. We’ll shine a spotlight on the communications efforts that kept employees involved and engaged, even during a pandemic.
This year’s CSR & Diversity Awards feature categories that showcase both CSR, DE&I and ESG campaigns, initiatives and programs.
Enter Ragan’s CSR & Diversity Awards to earn recognition for the important work you, your team and your organization are doing! Winners will be featured in special editorial programming and will receive awards trophies and more.
Your organization took a stand on a social issue. It may have been risky, but your passion and values were more important than maintaining the status quo. Tell us about the issue that you’re passionate about and how you communicated that to employees and external audiences. What steps are you taking to address violence in your community, issues in health care, education reform or civil rights? How has this mission been woven into the culture of your organization?
Seemingly overnight, your organization developed a plan to respond to a global pandemic. How did you adapt and communicate those changes to employees, stakeholders and customers? We want to hear how you pivoted your social media, marketing and internal comms plans during COVID-19. Did you turn your workforce into a remote operation? What innovations did you make or new initiatives did you create? Tell us how you reached all your audiences in ways that kept operations running smoothly and safely in what was unchartered global territory.
Service learning can inspire and motivate employees. Why is that an important component of your business, and how has it made a difference for your organization and team? How did you recruit volunteers? What project did you take on? Did employees take a day off to help build a house, volunteer at an animal shelter, plant an urban garden or do a virtual activity to help a specific cause? Tell us how you inspired your team of volunteers. How has this affected employee recruitment and retention, along with your reputation in the community?
Sustainability is a major pillar of your organization. Tell us why going green is important to your organization, and what your goals are for reducing your carbon footprint. How did you educate your workforce about environmental issues and inspire employees to get on board? Did you start an office recycling program? Perhaps your organization made the switch to an alternative energy source. How did you do it? Let us hear about how you transformed your business practices to preserve the health of our planet.
Honesty is the lifeblood of your organization. How did you put the heart of your organization on display? How did you address ethical issues and make changes that are important to your community? Tell us how open conversations and educating the public about products, services and business practices has made your organization a leader in your industry. How did this strengthen your brand image and underscore your brand’s purpose?
ENGAGEMENT AND COMMUNICATIONS
Your organization quickly developed new messaging and channels to face the unprecedented challenge of communicating with and engaging employees during a pandemic. Did you develop new WFH policies? How did you successfully reach and engage remote employees? What did you do to support frontline employees? How did leadership connect with your workforce? What new technology proved useful when communicating during lockdowns? How did you survey and measure what information employees needed? We want to hear what changes you made to messaging, technology and channels to effectively connect with your workforce.
Coordinating an event is a reliable way to bring attention to a cause or campaign. Did you put together a fundraising event to collect donations for your cause, set up an awards gala to honor those making a difference in your community, or celebrate the success of a recent cause-related campaign? How did you work with journalists and local influencers to drum up enthusiasm before the event? What news media outlets covered it, and how did it affect your business?
Share your method for communicating with employees about your corporate social responsibility or environmental, social and governance campaign. How did you encourage them to get involved with your fundraising campaign, join their team’s volunteering initiative or assist with collecting donations? Tell us your strategy for communicating internally and how you measured success.
Journalists, news media outlets and your customers were eager to share the details of your corporate social responsibility initiative. How did you entice and inspire them to write your project’s most compelling features and generate buzz? What resources did you provide for them to learn more about your cause and persuade them to get involved? What were your PR and media goals? Share the big-picture strategy and break it down with metrics that prove its success.
Your corporate social responsibility or environmental, social and governance campaign was a complete success, so you pulled together a report to show it off. How did you put the results on display in a captivating manner? Show us how you showcased your achievement with excellent writing, unique visuals and striking metrics. Send us the report, talk us through your most important KPIs and why you chose them, and share the positive responses you received.
How did social media help you generate excitement about your corporate social responsibility or ESG initiative? How did it provide opportunities to get involved with your cause? What social media channels did you use? Did photos, videos or giveaways help you meet your goals? Share your campaign and its incredible results.
Your employees and stakeholders drive the success of your corporate social responsibility or ESG efforts. How did you inspire them to get involved with your cause and tell others in their community about it? Tell us how you positioned your organization’s employees as brand ambassadors for your mission and how it affected the overall success of the program.
Inspiring others to speak on behalf of your education, environmental or health initiative requires great storytelling. How did you use video or visuals to create a heartwarming, humorous or inspiring narrative? Did you interview the people benefiting from your project or showcase people affected by the issue you wanted to spotlight? Did you create an infographic breaking down statistics about the problem? How did you share it? Provide us with the video or other visual elements, and tell us about the results.
You raised awareness for an under-the-radar issue with a cause advocacy campaign. What did you do to make sure your message was heard? What channels did you use to distribute it and whom did you target? What was the cause and what were your goals? Tell us how you got people talking about this oft-ignored issue and inspired them to get involved.
Community members help your business thrive. You gave back to them with a community affairs campaign that addressed the issues they care about. What problem were you hoping to solve or bring to light for your community? How did you tackle the issue? Tell us how you worked together for the well-being of your community and how it affected your organization.
Collaboration is the key to any successful partnership. You found a partner for a mutually beneficial relationship that also helps your community. Tell us how you chose your partner and how you worked together. How did the reputation enhance the work you’re doing together? What were the results of this partnership?
We want to know how your organization provided resources and assistance to affected groups in anticipation of—or after—a natural disaster or the COVID-19 pandemic. Did you organize a volunteer initiative, raise funds or provide support in a unique way? How and why did your organization choose to address a local or international humanitarian crisis? How did you communicate this to your employees and community with compassion and grace?
Tell us how your organization works to support educational opportunities within your community. Did you put together a scholarship program for students at a local school? Have you donated funds to an underserved school in your area, or provided additional training or scholarship opportunities to employees? Share your passion for education and scholarships, and tell us how it affected your business.
Money makes the world go around, and no one knows that better than a nonprofit in need of donations. Tell us about the cause you raised money for and your strategy for collecting funds. Did you put together an event or set aside funds each year to donate? How did you inspire others to give with an open heart? Tell us about the difference these donations are making in your community and the world.
You committed to an issue affecting the world and thought beyond borders to lend a helping hand. Did you dedicate your organization to ending world hunger or fighting the global water crisis? Why was it important to address an international issue? Tell us how you raised money or awareness—or provided resources for those issues. How did that affect your business, brand and employees?
Issues of public health and safety can profoundly affect your community. How did you create a beneficial corporate social responsibility or environmental, social and governance initiative that couldn’t be ignored? What issue(s) did you address? How did you educate people to help them develop healthier habits? Tell us how you made your community a better place. Include your relevant videos, contests and metrics.
PEOPLE AND TEAMS
Your agency is staffed by corporate social responsibility experts who can expertly navigate initiatives and campaigns for clients. You’re surrounded by first-rate creatives and strategists who work diligently to make every campaign a success. Tell us about the impressive campaigns you pulled off and how they have elevated your client roster, talent pool and reputation.
Your corporate social responsibility campaign outshone them all. What challenges stood in the way of your success, and how did you overcome them? Tell us about your CSR initiative and how you exceeded your promotional, recruitment or fundraising goals. Be sure to include measurable results.
When it comes to creating corporate social responsibility campaigns and projects that earn attention, there’s nobody better than this individual. We want to hear why they are the best CSR communications professional in the business. Share all the results. Self-nominations—as well as nominations on behalf of colleagues and clients—are welcome.
Your environmental, social and governance campaign wowed your audiences and surpassed every goal. Show us how storytelling around your environmental, social and corporate governance played a role. What messaging and channels did you use? What were your challenges and how did you overcome them? What were your goals and how were they met? Share the results with us.
How do you promote diversity within your organization? How have you supported and fostered diversity as part of your corporate culture? Tell us about the communications surrounding these efforts.
Your organization has locations around the world, making the commitment to diversity and inclusivity paramount. How do you promote diversity within your organization on a global scale? How do you support and foster diversity across cultures and norms? Tell us about the communications surrounding these efforts, and how you are continuing the conversation within a global organization.
How has your organization supported marginalized individuals or groups? Let us know how you’ve used your communications platform or brand influence to advocate for these individuals or groups and foster allyship within your organization.
Your organization took a stand on a social issue or issues. Tell us about the issue(s) that you’re passionate about and how you communicated that to employees and the public. What steps are you taking to address violence in your community, issues in health care, education reform or civil rights? How has this mission been woven into the culture of your organization?
Your chief executive did more than say the right things—they made a commitment to diversity, equity and inclusion within your organization. What actions have they taken, and how did they communicate with stakeholders?
How has your organization worked with and engaged your community to ensure it’s more equitable, just and inclusive? What was the messaging? How did you reach these members? Tell us about your goals, along with the results.
Your organization celebrated culturally diverse celebrations or events. Did you hold an event (live or virtual) to celebrate Kwanzaa, Black History Month, Hispanic Heritage Month, Chinese New Year or any other cultural celebrations? Tell us about the event and how you engaged your internal or external audiences.
We want to hear about your engaging event that promoted diversity, equity and inclusion. What was your goal? How did you engage with audiences before, during and after the event? Tell us about your tactics, messaging and delivery efforts—along with the positive results with impact.
Much of the workforce is working remotely, but it’s essential to continue to promote an inclusive workplace culture—and email is a wonderful channel for communicating with your employees. How have you used email to engage with and solicit feedback from your employees about DE&I initiatives and programs?
It’s essential to understand the thoughts and wants of your employees. How did you use the data collected to ensure all employees’ voices were heard and promote a more diverse, equitable and inclusive organization? How did you communicate with and engage employees about the survey? What were the results? We want to hear all about it.
How have these employee-led groups helped your organization become more diverse, inclusive and equitable? What were their goals and how did they communicate them? How have they helped advance the careers of employees and fostered a more equitable workplace culture?
Your organization made a commitment to hiring more diverse employees. What was the strategy for finding, connecting with and hiring this top talent? How did you engage with these future employees? Let us know the tactics and results.
The language we use in our daily lives—as well as within our organizations—matters. Tell us about the document, videos, social media efforts or any other content you created to ensure inclusivity within your organization. Tell us how you delivered this to employees, and how you ensure it was adopted throughout your organization.
You partnered or aligned with an organization that shares your beliefs and commitment to diversity, equity and inclusion. What was the organization, and how did you connect with them? What was your strategy for engaging audiences and following through on your commitment?
With so many employees working from home, intranets are crucial hubs for distributing information and resources for happenings within your organization—including your DE&I efforts. How have you provided employees with resources to continue education or provide support for diverse and equitable organizations and causes?
Your organization’s leaders and managers are taking a stand and talking about important social issues with their stakeholders via video and posting them on their LinkedIn and internal social channels. We want to hear how your leaders are continuously addressing DE&I and social justice.
How is your organization making its DE&I commitments known publicly and holding itself accountable? Did your CEO sign a document, committing to more diverse and equitable practices? Did you post your pledge on your website? Tell us how your shared your diversity, equity and inclusion commitment with the public.
How have you worked with the media to deliver messaging to improve diversity, equity and inclusion within your community and organization? What was the messaging? What were your goals? Tell us about the results and how this promoted equity not only within your organization, but on a larger scale, too.
Has your organization championed a mentoring program that was instrumental in advancing the careers of diverse employees? Tell us about the program, including your communications strategy for promoting it and the results.
Your organization is doing its part to continue the conversation around diversity, equity and inclusion by sending a newsletter. This could be weekly, bi-weekly, monthly or quarterly. What information or resources do you provide in your newsletter? Where are you finding your information or stories? How has it been received by employees? We want to hear all about your DE&I newsletter.
What social media steps, guidelines or campaigns have you implemented or launched in support of DE&I initiatives or social issues? What was the strategy for engaging audiences? What were your goals and results? Tell us how you used social media to support a cause or initiative.
Employees expect to hear from their leadership about DE&I and social justice issues and initiatives. What made your town hall effective for communicating your organization’s commitment to DE&I? We’re looking for town halls that delivered essential information and kickstarted beneficial conversations. Share your results with us.
To ensure you’re advancing your diversity, equity and inclusion efforts and commitments, it’s essential you continue to educate yourselves. Tell us about the training programs and communications you’ve shared with employees and how you ensured maximum attendance and engagement.
Much of the workforce is still working remotely, but that didn’t stop your organization from organizing and executing a remote experience or program that promotes diversity, equity and inclusion. Tell us about it, and how you are staying connected with your employees and continuing these important conversations while working remotely.
PEOPLE AND TEAMS
We will recognize individuals who champion their employees’ diverse views and opinions and use their platform to continue to advance DE&I initiatives and commitments. They are a one-person team, dedicated to ensuring the voice of every employee within their organization is heard. Self-nominations—as well as nominations on behalf of colleagues and clients—are welcome.
Your team is dedicated to ensuring everyone within your organization has their voice heard. You champion your employees’ diverse views and opinions and use your platform to continue to advance DE&I initiatives and commitments.
HOW TO ENTER
Campaign or Initiative Entries: On the entry form, be sure to include a thorough synopsis explaining the purpose and scope of your project. We ask that the synopsis be at least no more than 1,000 words and include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
Individual or Team Entries: Tell us in 1,000 words or less about the nominee’s or team's accomplishments in the previous 12 months. Winners will be those who have distinguished themselves among their peers with meaningful achievements. Please include examples of creative campaigns or initiatives that have proved beneficial to your organization or clients. When applicable, please include the following sub-headings:
- Strategy and tactics
- Evaluation: success, results or ROI
Be sure to follow the guidelines laid out in the category descriptions, as the judges will look for those elements when they select the winners.
You will be able to upload additional documents to your submission. We encourage you to include press releases, design concepts, videos, analytics, testimonials and anything else you feel will give us a better sense of your project. Proprietary or internal information can also be attached and will not be shared with the public.
Supporting documents that can’t be uploaded to the system should be mailed to:
10 S. LaSalle St., Suite 310
Chicago, IL 60603
These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Enter your work, the work of your organization or submit entries on behalf of your client.
Companies from around the world are welcome to enter as long as the entry is submitted in English.
Contact Brendan Gannon to find the perfect category for your campaign or project. You can call 312-960-4407 or email firstname.lastname@example.org.
This year’s program is open to any work executed between
Jan. 1, 2020, and
March 1, 2021, inclusive.
The fee for this program is $425 per entry.
A late fee of $199 per entry will be added to all entries after 11:59 p.m. Central time, March 5, 2021.
Do you have a campaign, project, person or team you'd like to enter into multiple categories? Pay the original entry fee, and then only $199 for each additional category!
W-9 Form / Tax ID Number Request
Frequently Asked Questions
Why should you apply?
Our award programs help you measure the success of your work and prove the value of your contributions to your organization. You can set yourself apart in the industry as an expert, which will open doors throughout your career. As a winner, you’ll earn publicity for your brand across our websites and social media audiences, a custom write-up about your campaign and a trophy.
Who can enter?
Entries may be submitted by organizations worldwide. The only requirement is that entries be submitted in English. The program is open to in-house, agency, independent communication practitioners and vendors in the private, corporate, nonprofit and government sectors.
What does it take to be a winner?
Although each award program is unique, we look for top-quality work that shows clear, bold and creative ideas that benefit your business or client. Please provide metrics or media coverage that back up your claims, and share creative collateral such as videos, visual design or websites that were a part of your project.
Please look at our past award winners
to see what gets recognized and rewarded.
We encourage you to submit the same campaign to multiple categories, if you feel they are relevant. Doing so increases your chances of winning—and you'll receive discounted rates on additional entries.
Why are some deadlines extended?
We extend deadlines based on applicant needs and upcoming promotional opportunities.
When will I find out results?
Finalists will be announced in spring 2021. The announcement of the winners comes about four weeks after the announcement of the finalists. Each announcement will be made with a headline on our website, in our daily email newsletter and on our social media platforms. Emails notify entrants of these announcements. As deadlines are extended, so are expected announcement dates.
If you have any questions about the program or problems submitting your entry, please call Brendan Gannon at 312-960-4407 or email email@example.com.