Conference preview: Aflac’s Sarah Plaster on well-being success stories and more

The head of internal comms for the insurance giant discusses big wins, big surprises and new challenges.

By Tony Silber      

Wellness pros and communicators alike have become experienced at a whole new group of skills over the last year and a half as they take on new well-being initiatives and a whole new definition of workplace wellness. They’re helping to map returning to the workplace and vaccine and mask policies, and much more. Workplace Wellness Insider periodically posts video interviews with those on the front lines. In this episode, we catch up with Sarah Plaster, Director of Organizational Communications at Aflac.

Sarah is responsible for communications to all internal audiences and, as a member of the corporate communications leadership team, leads strategic efforts such as acquisition and crisis communications. She has been involved in the development and leadership of the Aflac WorkForces Report, a thought-leadership employee benefits study examining trends and attitudes, which is now in its tenth year.

In her previous role at Aflac as the director of ESG communications, Sarah was responsible for advancing the reputation of Aflac’s environmental, social and governance objectives and leading the communications that supported of the company’s objectives in this area.

Sarah is a featured speaker at Ragan’s Internal Communications & Culture Next Practices Conference, October 13-14, 2021.